Three things. One platform.
WHAT THE POINT STORE DOES
The Point Store is a loyalty engine that reduces balance sheet exposure, deepens guest relationships, and operates without the team lifting a finger.
01
Reduces point liability
Every redemption burns down accumulated point balances — turning a growing liability into an engagement asset with no cash outlay.
02
Drives guest loyalty
When guests have something real to shop for, they earn more deliberately, visit more frequently, and stay longer on every trip.
03
Runs without your team
AI curates the catalog, TIER handles fulfillment, and the store operates 24/7 without staff involvement, inventory, or storage.
HOW YOU RUN IT
Three ways to operate the store.
The point store adapts to the property's promotional calendar, not the other way around. Choose the mode that fits your property's strategy or combine all three.
YEAR-ROUND
Always open.
The store runs continuously. Guests shop whenever they choose, keeping points feeling valuable every single day.
Ongoing loyalty program
VIP member store
Employee rewards
SEASONAL
Peak moments.
Activate the store for specific seasons or holiday windows. The catalog refreshes automatically for the occasion.
Holiday gift events
Summer promotions
New year campaigns
EVENT-BASED
Tied to promotions.
Open the store only during specific events. Every tournament, drawing, or milestone unlocks a dedicated catalog.
Slot tournament prizes
Drawing rewards
Play milestone gifts
CAPABILITIES
Everything the store includes.
The point store is a complete platform, not just a feature. It is built to handle the complexities of high-volume rewards programs while remaining intuitive for guests and effortless for your team.
Fully branded storefront
Your name, your logo, your colors. Guests never see TIER, they see your property's store.
White-label
Tiered redemption structures
Set different catalogs, point minimums, and conversion rates for each player tier. Bronze sees one store. Platinum sees another.
Per-tier control
Real-time analytics
Track redemptions, point liability reduction, top gift preferences, and return visit correlation — live in your dashboard.
Live reporting
AI catalog curation
The AI assembles a tailored gift selection per audience, tier level, budget, and occasion. No manual sourcing required.
Automated
Drop-ship fulfillment
Guests choose a gift and it ships directly from the fulfillment network to their home. No warehouse, no staff, no inventory.
Zero inventory
24/7 guest support
TIER's support team handles all guest inquiries, order issues, tracking questions, and replacements around the clock.
Fully managed
